Zo Liao – Privacy First
What’s the big topic surrounding customer engagement in EU now? My guess is GDPR or General Data Protection Regulation, which is similar to PDPA.
The most important consideration is that do retailers need so much of customer’s information before they can engage them? The answer is no and it’s not to their benefit if retailers kept too much data, especially if it can pin-point to a specific individual. There’s more explanation to do if there’s a breach in security and data are being compromised.
Zo Liao focus on individual’s privacy right from the start. Enabling customer to state their presence, enrolled into receiving information and joining membership without worrying their contacting information being used for other purpose.
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